Twitter emerged from the podcasting venture Odeo, which was founded in 2004 by Evan Williams, Biz Stone, and Noah Glass. (Williams and Stone had previously worked at Google, and Williams had created the popular Web authoring tool Blogger.) Apple announced in 2005 that it would add podcasts to its digital media application iTunes, and Odeo’s leadership felt that the company could not compete with Apple and a new direction was needed. Odeo’s employees were asked about any interesting side projects they had, and engineer Jack Dorsey proposed a short message service (SMS) on which one could send share small bloglike updates with friends. Glass proposed the name Twttr. Dorsey sent the first tweet (“just setting up my twttr”) on March 21, 2006, and the completed version of Twitter debuted in July 2006. Seeing a future for the product, in October 2006 Williams, Stone, and Dorsey bought out Odeo and started Obvious Corp. to further develop it. Interest in the platform sharply increased after it was presented at the South by Southwest music and technology conference in Austin, Texas, in March 2007. The followwe  give online services to the company and help them to grow there business with the help of digital markiting